ASUS Unveils the All-New ZenFone 5 Series at MWC 2018

ASUS CEO Jerry Shen unveiled the all-new ZenFone 5 Series at a special event in the Italian Pavilion at MWC 2018 in Barcelona, Spain.

Asus ZenFone 5

“We embarked on the ZenFone project four years ago with the idea to create empowering luxury for everyone to enjoy,” said Mr. Shen. “Today, the ZenFone 5 Series is the most intelligent ZenFone series ever, utilizing advanced AI algorithms and big-data analytics to provide users with a unique slate of intelligent camera, communication and convenience features.”

Joining Mr. Shen on-stage for the announcement, Qualcomm President Cristiano Amon commented, “We are excited to continue to work with ASUS to bring the latest advancements in mobile to consumers with the ZenFone 5 Series. Powered by powerful Snapdragon Mobile Platforms, ZenFone 5Z (Snapdragon 845 with the AIE) and ZenFone 5 (Snapdragon 636) will support superior user experiences that include dual cameras and artificial intelligence.”

ZenFone 5Z and ZenFone 5

Asus Zenfone5Z

ZenFone 5Z is an exciting next-generation 6.2-inch, dual-camera smartphone that comes with a all-screen display featuring a 90% screen-to-body ratio, packed in a 5.5-inch body size. It’s the first-ever ZenFone model to harness the power of the latest Snapdragon 845 Mobile Platform with AIE, featuring a 3rd Generation AI platform that includes the Hexagon 685 Vector DSP, Adreno 630 Graphics, and Kryo 385 CPU. The device also sports Snapdragon X20 Gigabit LTE modem, delivering speeds that surpass the gigabit barrier for a ‘wireless fiber’ experience, as well as integrated 2×2 802.11ac Wi-Fi and Bluetooth® 5 for ultra-low-power wireless earbuds. The extreme-performance ZenFone 5Z comes with up to 8GB RAM and 256GB ROM, offering breathtaking performance combined with outstanding energy efficiency for long-lasting battery life.

ZenFone 5 features an exquisitely crafted design, an amazing dual-camera system, and is powered by the latest Snapdragon 636 Mobile Platform. For an instant blast of extra power the exclusive ASUS AI Boost – available on both ZenFone 5 and ZenFone 5Z – optimizes performance for games and other demanding tasks.

ZenFone 5Z and ZenFone 5 feature intelligent dual-camera systems that adapt and learn, delivering perfect photos every time. Equipped with the latest flagship Sony® IMX363 sensorwith large 1.4µm pixels, an f/1.8 wide-aperture lens,120° wide-angle secondary camera, four-axis optical image stabilization (OIS) and AI-enhanced camera features – including AI Scene Detection for 16 different scenes and objects, AI Photo Learning,Real-time Portrait and Real-time Beautification – ZenFone 5Z and ZenFone 5 encourage creativity and free the user to concentrate on the subject rather than the camera. ZenFone 5Z starts at the groundbreaking price of just €479.

ZenFone 5 Lite

Asus Zenfone5 Lite

ZenFone 5 Lite is a stylish 6-inch smartphone featuring the world’s first globally-announced true four-camera system with high-resolution and wide-angle cameras at both front and rear. ZenFone 5 Lite posses a high-resolution main camera – 20MP Sony at the front, 16MP at the rear – and, uniquely, a secondary 120° wide-angle camera at both front and rear. The 6-inch Full HD+ IPS display has a Full View 18:9 aspect ratio and an ultraslim bezel, making the pocket-friendly ZenFone 5 Lite as compact as a standard-aspect-ratio 5.5-inch phone. Powered by the Snapdragon 630 Mobile Platform, it combines incredible performance, optimized power efficiency and a 3300mAh battery with advanced security and convenience features – including NFC, triple-slot SIM/microSD card holder, rapid face unlock and fingerprint recognition.

ZenFone Max (M1)

Asus Zenfone5 Max M1

ZenFone Max (M1) is the latest model in the new ZenFone Max Series – the world’s only range of high-battery-capacity smartphones. It sports a 5.5-inch full-view display and packed with a high-capacity 4000mAh battery.

With its expanded viewing area, compact size, dual rear cameras with 120° wide-angle lens, and convenient fingerprint-based unlocking, ZenFone Max offers a class-leading combination of features.

In addition to the products, the brand-new ZenFone Max (M1) smartphone and ASUS NovaGo always-connected laptop were also showcased.


NovaGo is the world’s first Gigabit LTE-capable laptop designed for truly connected mobility, providing users with an always-on, always-connected experience. This ultrathin and light convertible laptop is powered by the Snapdragon 835 Mobile PC Platform, and features a Snapdragon X16 Gigabit LTE modem for download speeds up to 3-7 times faster than average broadband speeds as well as has integrated 2×2 11ac Wi-Fi and Bluetooth 5 support. It has up to a 22-hour battery life with over 30 days of modern standby, and a built-in eSIM that ensures seamless connectivity across borders.Quick-charge functionality gives NovaGo up to five hours of battery life from a 15-minute charge.

NovaGo is a new breed of laptop designed for the tech-savvy user who is aware of the new and exciting always on, always connected possibilities and  to provide familiar Windows experiences plus all the new features such as Windows Ink, Windows Hello and Cortana  with blazing-fast connectivity and exceptional on-the-go power efficiency.

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