Sony Pictures Networks India (SPN) is all set to transform the 2018 FIFA World Cup Russia experience for fans through new digital initiatives. SPN has introduced an integration with Facebook AR (Augmented Reality) studio and has launched a unique Second Screen experience for viewers.
Through the integration with Facebook AR studio, fans can support their Doosri Country at the World Cup. Users simply need to select the country they are supporting, and the Facebook camera will scan their face and paint the selected ‘Doosri Country’ flag over the picture. This entire experience gives fans the opportunity to engage with friends and family by sharing images on their page and inviting others to try the experience.
Watch it : here
The Second Screen experience for fans is enabled through SonyLIV, the premium OTT platform of SPN. Fans will have access to a live interactive platform for all 64 matches of the tournament that will not only engage fans but also encourage them to cheer for their Doosri Country. This Second Screen platform will give fans the chance to experience the World Cup on mobile devices with polls, trivia, and many other interactive features.
Once fans log into SonyLIV, they will have an option to choose between Meri Doosri Country and Match Zone.
- Meri Doosri Country: On a click of a button, fans will have access to information like fixtures, team standings, team stats and player profiles of their Doosri Country.
- Match Zone: Is a live engagement experience that allows fans to stay a step ahead of the game and show off their football instincts and knowledge. Fans that score the most points for each of the 64 matches will feature on the Leaderboard and win exciting prizes. Fans can participate in activities such as predicting the final match score, the success of penalty kicks, the outcomes of corner kicks and more.
SonyLIV also brings alive ‘Match Centre’, where viewers can see live scores, player positions, team information, match statistics and live commentary. To make their experience more engaging, users can set reminders or view the entire schedule while the points table gives a quick update on the standings, scores, etc.
Kedar Teny, Head of Marketing and OAP, Sports, Sony Pictures Networks India, commented,“We want to provide fans an opportunity to enjoy the excitement of the World Cup, especially on digital platforms where engaging and connecting with other football enthusiasts is a key. These digital experiences through Facebook and SonyLIV are the first of their kind for any FIFA event in India and push the boundaries of fan engagement, making the #MeriDoosriCountry experience available anytime, anywhere.”
Abhishek Joshi, Head – Marketing, Subscription and Content Licensing – Digital Business, Sony Pictures Networks India, said “We are excited to bring a whole host of innovations this FIFA World Cup. The second screen experience on SonyLIV is to engage users on their personal devices while they #screamloud for their favourite country. Our endeavour is to reach out to all football fans across India and bring them closer to the game.”