Mitashi is now a complete Consumer Electronics and Home Appliances brand

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Ever since its launch in 1998 as a distributor of video games, Mitashi has been the front runner in its segment. Keeping its focus firmly on the customer and what he wants, it has grown leaps and bounds over the past 19 years to become India’s most premium-value homegrown brand. In early August, 2017, Mitashi had a grand launch of its spanking new 55’ 4k Curved LED TV, the latest addition in its very successful television range. With the announcement of the launch of its new lines of Washing Machines, Mitashi made its entry into Microwaves and Refrigerators, andcompleted its consumer electronics portfolio. Mitashi made these big-ticket announcements at its massive partner event, Road to Tomorrow, held at ITC Maratha, Mumbai.

After establishing itself as a leading gaming brand, Mitashi forayed into consumer electronics in 2004. By 2014, it was India’s front-running homegrown brand in Flat Panel TVs. With Air Conditioners in 2015 and Washing Machines in 2016, Mitashi further cemented its position. At its Road to Tomorrow partner meet, Mitashi met with its pan-India partners – distributors, city-centric retail chains, organized retail partners and online partners – to chart out its future plans, with the impressive unveiling of the 55’ 4k Curved LED TV. The announcement of its latest new lines of Washing Machines, Microwaves and Refrigerators enthused the gathering, extending Mitashi’s portfolio from Consumer Durables to Home Appliances.

Said Mr. Rakesh Duggar, Founder and CMD – Mitashi, “Today is one of the most special days in the history of Mitashi. Our success story is written with the unwavering support and hard work of all our partners, most of who are present with us today. It’s with them that we have treaded this path of innovation, creating groundbreaking indigenous products. Our latest television, the 55’ 4k Curved LED, is technologically at par with the world, yet economical. We are thrilled to announce the launch of our line of refrigerators and microwaves, thus completing our portfolio as a comprehensive consumer durables and home appliances brand. We’ve always wanted to take slow, but assured steps, never compromising on quality, affordability and service. This philosophy has reaped rich dividends and we are so happy to share it with the entire Mitashi family!”

The event saw Mitashi’s top management, spearheaded by Mr. Dugar, Mr. Hasmukh Gada (Founder and Director) and Mr. Pankit Chheda (Marketing Manager) discussing the brand’s aggressive plans for the immediate future. Long-term strategies were shared too, with the management taking many questions from the partners. Mitashi’s cutting-edge 55’ 4k Curved LED TV will be available at your trusted electronics stores from the month of September. We’d also suggest you keep an eye out for their soon-to-be-launched microwave and refrigerator line, too! Like other Mitashi products, these are sure to be technologically sound and pocket-friendly!

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