The New year has kick-started on a fresh note for Gionee India, country’s leading smartphone player which strengthened its pledge to add cheers amongst its core users, the youth. Keeping in mind this strong call Gionee India has initiated interesting engagement activities for the said target audience in collaboration with educational institutions. The brand kicked off a multi layered youth oriented initiative with leading Dyal Singh College in Delhi.
Gionee India played a key role in organizing the cultural fest, ‘Eco Waves’ at Dyal Singh. The objective to organize and collaborate with the institution was to understand the core audience better and extend the perception about Gionee being a youth friendly brand. The event at Dyal Singh College ranged over a span of two days witnessing fun and lively events like spin the wheel game, ping-pong competition, aiming the bull’s eye among other engaging contests. Each participant was rewarded with special Gionee goodies and vouchers.
The association has received an overwhelming response and has had the desired impact on the audience. Mr. Alok Srivastava, Director Sales, Gionee India, said, “Gionee India is extremely proud to harness young talent and connect with them through such interactive engagement activations. We have received a fantastic response and look forward to replicating these initiatives in other institutions across geographies. We received tremendous participation from more than 3000 students and are thrilled to have established such a strong connect with our patron base. Delighting our customers has always been our core priority and such activities are a testament to our pledge to continue striving for this commitment.”
Keeping in sync with selfie+battery proposition Gionee India will continue to cater to the young audience providing them with enhanced smartphone features like enhanced camera function, full view display, versatile selfie modes accompanied with superior battery quality among others. The brand is enthusiastic and forthcoming about the upcoming participation and collaboration with educational institutions to consistently build the strong connect with its customer base.