Flipkart has launched a new, innovative range of washing machines under its private label brand, MarQ by Flipkart. Targeted at the upcoming festive season market, the new line of washing machines address some of the key customer need gaps such as top-of-the-line quality, superior tech-specification, affordable pricing & energy efficiency.
Launched at an exciting price point starting at ₹6999, the MarQ by Flipkart washing machines come in two washing capacities — 6.5 & 7.5 Kgs, the most common among medium sized families.
The launch of Front Load Fully Automatic range was preceded by the Semi-Automatic and Top Load washing machines earlier this year, all designed with the promise of economically feasible upgradation.
In line with the brand philosophy of Better. Possible Today, all MarQ by Flipkart products are crafted with cutting edge technology, special emphasis on durable quality and at the most affordable prices. The products have been created post a thorough study of customer requirements and their feedback; thereby, identifying the right partners in the ecosystem in developing a stellar product line. To further enhance the range and keep up with latest tech and customer demand, Flipkart is working with some of the finest manufacturers around the world.
What comes along with these products is Flipkart’s promise of end to end post purchase support through the warranty policies, designed thoughtfully for customer needs, supported by a wide network of service centers in over 300 cities.
A market that is fast evolving, consumer durables in India has a huge potential and is growing at a fast clip. MarQ by Flipkart’s entire selection of innovative washing machines responds to the growing needs by offering the same features as other well-known brands in the market, at far lower prices, and quality tested in Indian-specific conditions such as high humidity and voltage fluctuations.
Speaking on the subject, Adarsh K. Menon, Vice President & Head of Private Labels & Electronics, said: “Indians have unique needs and preferences unlike any other market, and MarQ products are nothing short of made to order to suit those very necessities that we identified in our course of making these products. Our competitive edge was to meet the need gaps in any category that Flipkart has a private label play in.”
He further added, “MarQ by Flipkart washing machines have enjoyed great customer feedback and we continue to build on that as we monitor reviews closely. Great diligence coupled with working only with the best in class partners has helped us save costs which is what we pass on to the customers, thus making aspirational products affordable to masses in India”